Bob Evans Launches Picnic Menu 06/02/2017 – MediaPost
June 2, 2017 - Picnic Time
by Tanya Gazdik
10 hours ago
Bob Evans is rolling out a
summer cruise menu and graduation designed to move that special summer eating knowledge to everyone, no matter where they select to knowledge it.
The family-style restaurant
commissioned a inhabitant consult of some-more than 2,500 consumers to excavate deeper into Americans’ adore of picnics.
The consult found that picnics are about some-more than only food; 86% of respondents
loved to cruise since it supposing an event to spend peculiarity time with family and friends. In addition, it turns out that while being outward was deliberate an critical partial of picnicking,
more than 58% of respondents had staged an indoor cruise in a final year.
The summer cruise menu is accessible both in restaurants and as a to-go cruise feast for a singular time. It includes
items that bleed lustful warm-weather memories, including herb roasted chicken, specialty sides and lemonade bread, along with strawberry autarchic cake and duck salad sliders.
The code is
promoting a menu on a microsite and is mouth-watering consumers to share their “perfect cruise photos” on amicable media regulating #PerfectPicnic.
“We are ancillary a new Bob Evans Summer cruise menu in many ways, including television, radio, digital and amicable as good as promotional menus and merchandising in-restaurant,” says
Sara Bittorf, SVP, arch selling officer of Bob Evans. “In addition, in a home state of Ohio, we are carrying pop-up cruise activation events.”
MMB is producing a arriving TV
spots. The brand’s open family agency, Sedlock Partners, and amicable agency, MXM, supposing additional promotional support. Norton Creative constructed a menu merchandising and Horizon is the
brand’s media group of record.
The bid is targeted during a far-reaching assembly since “everyone loves picnics,” Bittorf says.
“Picnics are quintessentially
American and truly hold a hearts and minds of a guests,” Bittorf tells Marketing Daily. “From a survey, we schooled that people adore picnics since it gives them a possibility to
spend peculiarity time with their desired ones. That is what Bob Evans is all about — assisting people bond over good food in a accessible atmosphere.”
The association honors a memory of
its owner and incorporates his principles, like treating strangers like family and family like friends, into a menu and promotions, she says.
“Bob and his mother Jewell desired to
throw picnics for their desired ones so a summer cruise menu supposing a ideal event to move Bob’s values and ideals to a guest each day,” Bittorf adds.