Ladurée Brings Its Picnic Menu to Paris Fashion Week
September 30, 2017 - Picnic Time
Takeout is not a judgment that comes naturally to a French. A dish should be a impulse when we sit, we linger, we chat, we solemnly sip an espresso, we eat off genuine plates during a table. That is, of course, unless we are enjoying a time-honored tradition of a outside picnic, that gained recognition in Paris in a post-Revolutionary era. But what happens when we wish to go over a classical baguette and tawny brie? Enter Ladurée, a Parisian establishment dating behind to a mid-1800s. The princely patisserie and tearoom recently introduced a new cruise concept, opening a dedicated Ladurée Picnic plcae during 16 charity Linois in Paris to showcase a initial incursion into to-go.
And that’s not a usually first. Ladurée is also regulating a new cruise menu to support a backstage of Joseph Altuzarra’s first uncover during Paris Fashion Week this weekend—and it’s a initial time that Ladurée has catered a show. The backstage menu on Saturday dusk will embody equipment like quinoa salad, salmon cruise sandwiches, carrot ginger soup, and verbena lemon water. Elisabeth Holder, boss of Ladurée U.S., explained, “We admire [Altuzarra’s] cultured and his Franco-American lineage. When we found out he was display for a initial time in Paris, we were happy to be involved.”
Beyond being partial of a movement backstage during Paris Fashion Week, since is this a impulse for a famous macaron masters to enhance into a takeout space? “Simply since we are ready! It is new for us. We have been in a U.S. marketplace for 6 years now and have been desirous by a to-go approach of eating,” Holder says. “It was kind of a mini-revolution for Ladurée.” But, she points out, eating en plein air has been partial of a French enlightenment for several centuries. “The French have finished picnics forever—just consider of François Boucher paintings in a Louvre.”
As for carrying your possess ideally French picnic? Holder says it’s all about meditative by a whole experience. “For us it is a setup and a details, roughly like environment a table,” Holder says. “Lovely containers and tasty food! We live to eat some-more than eat to live might be a approach to report it.” From Ladurée, we can select between equipment like stoical salads, finger sandwiches, and superb crudités. And of course, they all come in stylish containers with accents of a brand’s now tangible immature packaging.
“A Parisian cruise is like a ‘chic-nic,’” Holder says. “It needs to be a pleasure for a eye and a palate.” Choose a lifelike mark for your dish (you can’t go wrong with picking a mark by a Seine or in a Jardin du Luxembourg). Holder insists that “the plcae matters as most as a food.” Then it’s time to accessorize: “A good sweeping and poetic art de la table elements are key,” Holder says. Lay out your food artfully, open a bottle of booze or stimulating water, and relax into a resting dish with friends. After all, you’re still perplexing to eat a French way. As Holder says, “Taking food to-go is unsentimental and easy, though take your time to enjoy.”